FM-企業研究方法
Giáo viên: 李佩芳
2025/10/07~2026/12/31
Thời hạn đăng kí：2026/12/31
20Tiếng/12Tuần học (Đã bắt đầu)
Tóm tắt
Mục tiêu khóa học
Giảng viên giảng dạy
Lịch trình khóa học
Tiêu chí chấm điểm

Tóm tắt

隨選隨學！Let's have fun with this MOOC:企業研究方法Business Research Methods!

 （本課程隨選隨學，僅提供課程影片，無授課教師與助教參與，也不開放測驗、討論區、與證書等功能。This course only provides instructional videos,and does not offer exams, discussion forums, or certificates.）

This module provides an overview of different business research methods, and delineates the details of each method. By including textbooks, journal articles and case studies, and delivering the module in English, it aims to enhance students’ understanding and further to be able to apply them in their research for their dissertation and their future research in business within/outside their organizations in an international arena.

#英語授課 #EMI全英授課 English-Medium Instruction

Mục tiêu khóa học

  • 介紹企業研究的基本方法，程序與內容
  • 提供執行企業研究的基本概念
  • 讓學生了解不同研究方式，包含質化與量化研究
  • 讓學生了解研究倫理、研究設計、資料收集與分析的重要型，且學習研究企畫案所需的要素，以及如何呈現研究結果

Giảng viên giảng dạy

 

李佩芳Maureen P.F. Li

國立臺北大學  國際企業研究所


Lịch trình khóa học

Bài 1:Class 1 What is Research

Bài 2:Class 2 Research Ethics

Bài 3:Class 3 Research Process and Proposal

Bài 4:Class 4 Research Problem, Question and Objectives

Bài 5:Class 5 Research Philosophy and Approach

Bài 6:Class 6 Midterm Exam

Bài 7:Class 7 Data Collection – Secondary Data

Bài 8:Class 8 Data Collection – Primary Data (Questionnaire)

Bài 9:Class 9 Data Collection – Primary Data (one-on-one interview and focus group)

Bài 10:Class 10 Sampling

Bài 11:Class 11 Data Analysis

Bài 12:Class 12 Final Exam

Tiêu chí chấm điểm

This course does not offer exams or certificates.
本課程不開放測驗與證書。

Điểm yêu cầu


Course Passing Grade:100Grade Memo:max grade 100 point

Môn học tiên quyết hoặc năng lực cần có

具備基本統計學相關知識


Gợi ý danh mục sách tham khảo

Hair, J. F., Celsi, M., Money, A. H., Samouel, P., & Page, M. R. (2016). Essentials of business research methods. New York: Routledge.

參考書目Reference Books：

Nuttavuthisit, K. (2019). Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices.

Stockemer, D. (2019). Quantitative methods for the social sciences: A practical introduction with examples in SPSS and Stata.

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