1. Based on basic discourse of marketing theories, students will effectively understand the development and evolution of marketing models.
2. With systematic methods of introduction, evolution of marketing theories in each stage will be understood by students. At the same time, students are inspired to put their creativity into the existing foundation.
3. The essence of creative marketing is further introduced to industries, governments, and academia for further exploration, and the structure of design thinking is taught in the course to focus on human needs. In the learning process, new solutions to each issue are looked for to bring out more possibilities.
第1週:行銷基本功 Marketing Basics
第2週:創意行銷1.0 Creative Marketing 1.0
第3週:創意行銷2.0 Creative Marketing 2.0
第4週:創意行銷3.0 Creative Marketing 3.0
第5週:文化、創意與行銷 Culture, Creativity and Marketing
第6週:行銷成果的檢視與再創新 Marketing Result Examination and Recreation
1. Online quizzes (75%)：Quizzes for the first five weeks for students to take on their own.
2. Final report (25%)： Outlines of discussion questions related to course content will be given. Please submit the final report according to the requirements.
Course grade pass:60Grade Memo:max grade 100 point
Students interested in exploring “marketing” and “combined creative marketing” are welcome to take the course.