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Education:
Ph.D. in Business (Specialized in Marketing), City University of New York, Baruch College, New York City, USA
MBA, University of Illinois, Urbana-Champaign, Illinois, USA
B.S. in Zoology, National Taiwan University, Taiwan
Work experiences:
Institute of Creative Industries Design, National Cheng Kung University (current)
Institute of International Management, National Cheng Kung University
Eastern Michigan University, Ypsilanti, Michigan, USA
University of Wisconsin, Eau Claire, Wisconsin, USA
Current Position:
Assistant Professor of Marketing, Institute of Creative Industries Design, College of Planning and Design, National Cheng Kung University
Specialized Areas:
Branding Strategy, Cross-Cultural Consumer BehaviorMarketing Research
單元 1:Brand Positioning and Targeting
單元 2:From Marketing Ideology to Branding Ideology: A Context-Dependent Perspective
單元 3:Brand Resonance Model and Brand Value Chain
單元 4:Cultural Authenticity and Branding
單元 5:Integrated Marketing Communication & Retailing
單元 6:Pricing Strategy
單元 7:細胞與細胞間的溝通-將胞外的訊號轉換成胞內的訊號 (周成功教授)
單元 8:期末考 (李惠春老師)
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