- Introduce students to the field of international business, its fundamentals and its impacts on the global economy
- Understand the underpinning theories of international business, environmental factors affecting international activities, and the management of business functional operations in an international context.
- Analyze international situations and evaluate contemporary issues in international business.
- Analyze the cultural, political, legal, and economic environments that affect international business operations.
These outcomes will be accomplished through some case study analysis to expand on the fundamental issues in international business to ensure a scope of understanding in the class. Reading assignments will provide an in-depth understanding of specific areas of international business. Going beyond generalizations, the reading assignments (the economist, HBR, …) will provide up-to-date and down to earth examples of the abstract theories of the textbook and lectures.
教師簡介：
英國伯明罕大學 商學博士
國立雲林科技大學 企管系 教授
國立雲林科技大學 國際長
學術專長: 國際企業管理／新興市場分析／管理經濟
Unit 1:The strategy of international businesses
Unit 2:Global Expansion,Profitability,and Profit Growth
Unit 3:Cost Pressures and Pressures for Local Responsiveness
Unit 4:Choosing a Strategy
Unit 5:Strategic Alliances
Unit 6:The pandemic disruption
Unit 7:Uneasy Recovery under the Pandemic
Unit 8:The Paradigm Shift:Coronavirus impacts to Taiwanese Enterprises
Unit 9:Strategic Counter measures to Sino-US Friction
Unit 10:Digitalized Supply Chain
Unit 11:Reminders for SME strategy
Unit 12:Digital Supply Chain:SCOR Framework
Unit 13:Howto Digitalize Micro,Small Business?
Unit 14:Alibaba’s Innovation paradox
Hill, C. W. L., Hult, G. T. M., & International Business: Competing in the Global Marketplace (12th ed.). McGraw-Hill Education. Centage Introduction to Global Business - Understanding the International Environment and Global Business Functions (3rd ed.)