國際企業管理The Strategy of International Business
教師: 潘偉華
國立雲林科技大學
2023/09/17~2023/11/15
4小時/14週 (報名結束)
摘要
課程目標
授課教師
課程進度表

摘要

International business deals with all the commercial transactions that occur between two or more countries. The best modes of operation in an international setting may differ from those of the purely domestic business context. International business involves activities such as globalization, exporting and importing, dealing with foreign governments, cultures and regulations, as well as domestic regulations affecting those firms looking to do business outside their home country.
This course will introduce students to the practices of doing business in today's globalized world. It starts with an overview of the Globalization phenomenon and the key differences that characterized the various countries of the Globe. Then, students will be introduced to trends affecting the global trade and investment environment as well as the strategy and structure of international business. Finally, issues related to international business operations such as production, marketing, logistics, human resources management will be introduced.

#英語授課（EMI，English as a Medium Instruction）

課程目標

- Introduce students to the field of international business, its fundamentals and its impacts on the global economy

- Understand the underpinning theories of international business, environmental factors affecting international activities, and the management of business functional operations in an international context.

- Analyze international situations and evaluate contemporary issues in international business.

- Analyze the cultural, political, legal, and economic environments that affect international business operations.

These outcomes will be accomplished through some case study analysis to expand on the fundamental issues in international business to ensure a scope of understanding in the class. Reading assignments will provide an in-depth understanding of specific areas of international business. Going beyond generalizations, the reading assignments (the economist, HBR, …) will provide up-to-date and down to earth examples of the abstract theories of the textbook and lectures.

授課教師

潘偉華 老師 Teacher Pan,Weihwa


教師簡介：

英國伯明罕大學 商學博士

國立雲林科技大學 企管系 教授

國立雲林科技大學 國際長

學術專長: 國際企業管理／新興市場分析／管理經濟

課程進度表

單元 1:The strategy of international businesses

單元 2:Global Expansion,Profitability,and Profit Growth

單元 3:Cost Pressures and Pressures for Local Responsiveness

單元 4:Choosing a Strategy

單元 5:Strategic Alliances

單元 6:The pandemic disruption

單元 7:Uneasy Recovery under the Pandemic

單元 8:The Paradigm Shift:Coronavirus impacts to Taiwanese Enterprises

單元 9:Strategic Counter measures to Sino-US Friction

單元 10:Digitalized Supply Chain

單元 11:Reminders for SME strategy

單元 12:Digital Supply Chain:SCOR Framework

單元 13:Howto Digitalize Micro,Small Business?

單元 14:Alibaba’s Innovation paradox

通過標準


課程及格標準:60分滿分：100分

建議參考書目

Hill, C. W. L., Hult, G. T. M., & International Business: Competing in the Global Marketplace (12th ed.). McGraw-Hill Education. Centage Introduction to Global Business - Understanding the International Environment and Global Business Functions (3rd ed.)

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