※This course is taught entirely in English.※
This course utilizes systematic enterprise research methods to collect and analyze data, and undergoes rigorous testing procedures to obtain reliable research results. It can be applied to academic research and in the workplace.
#英語授課 #EMI全英授課 English-Medium Instruction
國立臺北大學 國際企業研究所
學歷：英國牛津布魯克斯大學行銷博士
專業背景：消費者行為，跨文化研究，科技產品使用行為，永續要素的行銷研究，量化研究，結構方程模組分析 (SEM)
Unit 1:Importance of Conducting Research
Unit 2:Different Types of Research
Unit 3:Research Ethics
Unit 4:Research Proposal
Unit 5:Define Research Problem
Unit 6:期末考 Final exam
Unit 7:學習緩衝週 Catch-up Week
Unit 8:學習緩衝週 Catch-up Week
Unit 9:學習緩衝週 Catch-up Week
Lesson 1 Importance of Conducting Research
Lesson 2 Different Types of Research
Lesson 3 Research Ethics
Lesson 4 Research Proposal
Lesson 5 Define Research Problem
平時測驗：佔總成績 60%
期末考：佔總成績 40%
Regular Quizzes: 60% of the total grade
Final exam: 40% of the total grade
Anyone interested in business research methods.
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