商學研究方法 Business Research Methods（2026夏季班）
Teacher: 李佩芳
2026/07/01~2026/11/30
Registration deadline：2026/11/15
5Hours/9Weeks (Course is No Open)
Abstract
Course Objective
Instructor
Course Schedule
Course Contents
Grading Policy
Certificate

Abstract

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#英語授課 #EMI全英授課 English-Medium Instruction


Course Objective

  • Applying different research methods in the research proposal.
  • Exploring the importance of research.
  • Practicing research ethics.
  • Developing meaningful and valuable research topics. 

Instructor

 


李佩芳 老師

國立臺北大學 國際企業研究所

 

學歷：英國牛津布魯克斯大學行銷博士

專業背景：消費者行為，跨文化研究，科技產品使用行為，永續要素的行銷研究，量化研究，結構方程模組分析 (SEM)


Course Schedule

單元 1:Importance of Conducting Research

單元 2:Different Types of Research

單元 3:Research Ethics

單元 4:Research Proposal

單元 5:Define Research Problem

單元 6:期末考 Final exam

單元 7:學習緩衝週 Catch-up Week

單元 8:學習緩衝週 Catch-up Week

單元 9:學習緩衝週 Catch-up Week

Course Contents

Lesson
1 Importance of Conducting Research

Lesson
2 Different Types of Research

Lesson
3 Research Ethics

Lesson
4 Research Proposal

Lesson
5 Define Research Problem


Grading Policy

平時測驗：佔總成績 60% 

期末考：佔總成績 40%


Regular Quizzes: 60% of the total grade

Final exam: 40% of the total grade


Passing Criteria


Course Passing Grade:60Grade Memo:max grade 100 point

Prerequisites

Anyone interested in business research methods.


Certificate

ewant平台提供電子證書，申請證書請參考ewant證書申請流程說明

ewant platform provides e-certificates! For complete details, please refer to the Certificate Application and Download Manual.


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