企業研究方法
Pengajar: 李佩芳
2025/07/07~2025/09/29
20Jam/12setiap minggu (Waktu pendaftaran selesai)
Penjelasan
Tujuan kursus
Pengajar
Jadwal kursus
Kriteria penilaian
Informasi Sertifikat

Penjelasan

This module provides an overview of different business research methods, and delineates the details of each method. By including textbooks, journal articles and case studies, and delivering the module in English, it aims to enhance students’ understanding and further to be able to apply them in their research for their dissertation and their future research in business within/outside their organizations in an international arena.

#英語授課 #EMI全英授課 English-Medium Instruction

Tujuan kursus

  • 介紹企業研究的基本方法，程序與內容
  • 提供執行企業研究的基本概念
  • 讓學生了解不同研究方式，包含質化與量化研究
  • 讓學生了解研究倫理、研究設計、資料收集與分析的重要型，且學習研究企畫案所需的要素，以及如何呈現研究結果

Pengajar

 

李佩芳Maureen P.F. Li

國立臺北大學  國際企業研究所


Jadwal kursus

Unit 1:Class 1 What is Research

Unit 2:Class 2 Research Ethics

Unit 3:Class 3 Research Process and Proposal

Unit 4:Class 4 Research Problem, Question and Objectives

Unit 5:Class 5 Research Philosophy and Approach

Unit 6:Class 6 Midterm Exam

Unit 7:Class 7 Data Collection – Secondary Data

Unit 8:Class 8 Data Collection – Primary Data (Questionnaire)

Unit 9:Class 9 Data Collection – Primary Data (one-on-one interview and focus group)

Unit 10:Class 10 Sampling

Unit 11:Class 11 Data Analysis

Unit 12:Class 12 Final Exam

Kriteria penilaian

觀看影片：佔總成績40 % 

期中考：佔總成績30 %

期末考：佔總成績30 %


KKM


Course Passing Grade:60Grade Memo:max grade 100 point

Kemampuan

具備基本統計學相關知識


Buku referensi yang disarankan

Hair, J. F., Celsi, M., Money, A. H., Samouel, P., & Page, M. R. (2016). Essentials of business research methods. New York: Routledge.

參考書目Reference Books：

Nuttavuthisit, K. (2019). Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices.

Stockemer, D. (2019). Quantitative methods for the social sciences: A practical introduction with examples in SPSS and Stata.

Informasi Sertifikat

ewant平台提供電子證書，申請證書請參考ewant證書申請流程說明

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