Marketing Management：Branding your company 4P-wise
教师: BehzadForoughi
义守大学
2023/03/13~2023/06/30
6时数/17周次 (报名结束)
概要
课程目标
授课教师
课程进度表
上课形式
评分标准
其它

概要

Marketing is one of the most misunderstood management areas today. It is often used interchangeably with shopping-related activities, but it encompasses a much broader realm than simply selling a product.
This introductory course covers the fundamentals of marketing management which is the process of creating, promoting, pricing and placing products to facilitate satisfying exchange relationships in a dynamic environment. In this course, students are expected to learn the terminology and conceptual marketing models in the simplest terms and pave the way for their path to marketing excellence. This course is designed for anyone with interest in marketing.

课程目标

  • Basic concepts of marketing
  • Marketing strategy and plan
  • Positioning strategy
  • Macro and microenvironment
  • The marketing research process

授课教师

  • 教師姓名：Dr. Behzad Foroughi
  • 教師簡介：
Behzad Foroughi has PhD in marketing from Universiti Sains Malaysia (USM), Malaysia. He is currently working as an Assistant Professor at I-Shou University, Taiwan. Behzad’s teaching experience includes over four years as a teaching fellow and assistant professor with extensive experience in teaching marketing courses.

课程进度表

第1周:Introduction to Marketing

第2周:Marketing Strategic Planning

第3周:Segmentation, Targeting, Positioning

第4周:Marketing Information System

第5周:Marketing Research

上课形式

This course has 5 main topics, and each main topic contains several sub-topics. A video of 10-30 minutes will be created for each sub-topic. A class quiz will be administered every week to make sure that learners have understood the lecture. Please refer to the scoring criteria for more details.

评分标准

  • Grading : "Pass" score: 60；"Full" score: 100
  • Five quizzes: 60%
  • Participation (video watching): 40%

通过标准


课程及格标准:60分满分：100分

先修科目或先备能力

No particular basic knowledge is required for this course. Everyone can take this course as long as they are interested in Marketing.

建议参考书目

1. Philip Kotler, Kevin Lane Keller, Sewe Hoon Ang, Chin Tiong Tan, Siew Meng Leong, 2018, Marketing Management: An Asian Perspective, 7th Edition, Pearson.
2. Wirtz, J., & Lovelock, Ch. 2016, Services Marketing: People, Technology, Strategy, 8th Edition, World Scientific Publishing Co Inc (USA).

其它

本課程修課通過證明費用：250元
如何申請及下載證書？

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