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Education:
Ph.D. in Business (Specialized in Marketing), City University of New York, Baruch College, New York City, USA
MBA, University of Illinois, Urbana-Champaign, Illinois, USA
B.S. in Zoology, National Taiwan University, Taiwan
Work experiences:
Institute of Creative Industries Design, National Cheng Kung University (current)
Institute of International Management, National Cheng Kung University
Eastern Michigan University, Ypsilanti, Michigan, USA
University of Wisconsin, Eau Claire, Wisconsin, USA
Current Position:
Assistant Professor of Marketing, Institute of Creative Industries Design, College of Planning and Design, National Cheng Kung University
Specialized Areas:
Branding Strategy, Cross-Cultural Consumer BehaviorMarketing Research
单元 1:Brand Positioning and Targeting
单元 2:From Marketing Ideology to Branding Ideology: A Context-Dependent Perspective
单元 3:Brand Resonance Model and Brand Value Chain
单元 4:Cultural Authenticity and Branding
单元 5:Integrated Marketing Communication & Retailing
单元 6:Pricing Strategy
单元 7:细胞与细胞间的沟通-将胞外的信号转换成胞内的信号 (周成功教授)
单元 8:期末考 (李惠春老师)
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