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Education:
Ph.D. in Business (Specialized in Marketing), City University of New York, Baruch College, New York City, USA
MBA, University of Illinois, Urbana-Champaign, Illinois, USA
B.S. in Zoology, National Taiwan University, Taiwan
Work experiences:
Institute of Creative Industries Design, National Cheng Kung University (current)
Institute of International Management, National Cheng Kung University
Eastern Michigan University, Ypsilanti, Michigan, USA
University of Wisconsin, Eau Claire, Wisconsin, USA
Current Position:
Assistant Professor of Marketing, Institute of Creative Industries Design, College of Planning and Design, National Cheng Kung University
Specialized Areas:
Branding Strategy, Cross-Cultural Consumer BehaviorMarketing Research
Unit 1:Brand Positioning and Targeting
Unit 2:From Marketing Ideology to Branding Ideology: A Context-Dependent Perspective
Unit 3:Brand Resonance Model and Brand Value Chain
Unit 4:Cultural Authenticity and Branding
Unit 5:Integrated Marketing Communication & Retailing
Unit 6:Pricing Strategy
Unit 7:細胞與細胞間的溝通-將胞外的訊號轉換成胞內的訊號 (周成功教授)
Unit 8:期末考 (李惠春老師)
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