诺贝尔经济学奖得主 Joseph E. Stiglitz (2010) 指出：「经济学说需要革新」；此外，英国金融时报 (Financial Times, 2015) 也强调「经济学该与生活链接」。综合以上，经济学为商管与社会科学之基础，必须掌握变化的趋势，甚至创造新机，才能得到市场。 本课程将借由时事案例与流行趋势等跨领域素材，并透过生活问题引导学员主动思考。同时，透过专家推荐的章节架构，让学习目标聚焦，并具备人文社会思想。此外，本课程引用历年实体课程的学员创作，期能启发同侪思考和联想。 本课程从人本关怀做出发，期许各位学员能够透过本课程了解自我、了解商业逻辑、了解社会，进而达到共同获益的荣景。
Abstract According to Nobel Economics Prize laureate Joseph E. Stiglitz (2010), current world economic theories need reform. Financial Times (2015) pointed out that economics should be related to everyday life. Economics lays the foundation for business management and social science. Seizing the constantly changing trends and creating new opportunities are therefore essential to winning market share. This course builds on cross-field materials discussing latest news reports, hot topics, and latest trends. Students will learn to think critically and independently through the in-class discussions on questions related to daily life. The course structure is based on expert advice, with focused learning objectives and the essence of humanistic education. In addition, this course refers to the work of previous students to provide inspirations for online students. This course adopts the concept of humanistic education. Students will have an insight into themselves, business models, and society, achieving win-win situations.
學習者完整吸收本課程內容後，學生能夠具備以下能力：(1) 瞭解最基本與實用之經濟學原理，及如何做個人優化選擇。(2) 透析社會及商業基本運行與永續共榮邏輯。(3) 發現社會及商業之運作問題並提出可行解決方式。(4) 鞏固進階經濟學的基礎，及培養關懷商業社會脈動之動機。
Students will be able to:(1) understand basic and practical economic theories and make optimal decisions.(2) be familiar with the mechanisms that society and the financial industry build on as well as the concept of sustainability.(3) detect problems about how society and business operate and propose possible solutions.(4) build a solid foundation for further study in advanced economics and seize business opportunities.
譚經緯老師， 國立政治大學經濟學博士，曾獲教育部優質通識教育課程績優計畫獎、教育部全國大專教師創意教學競賽特優獎、科技部數位典藏與數位教學活動設計競賽社會組第一名、全國通識網「優質中文通識課程」收錄 (生活經濟學課程)，立志成為華人經濟學終身「傳教士」之土博士，以刻入墓誌銘之精神、血淚鑽研如何令經濟學有趣並實用，人人皆有機會得以一窺此學科之奇幻殿堂。
Dr. Ching-wei Tan, received his doctorate in economics from National Chengchi University. He was the winner of the General Education Pioneering Project and Creative Teaching Contest for College Lecturers of the Ministry of Education, Taiwan. He was also the top prize winner in the Digital Archives and e-Learning Lesson Plan Design Contest. His course “Economics in Daily Life” is listed as top courses delivered in Mandarin in the Course Database of General Education TW. Tan has spent his lifetime promoting the spreading of general economics as a scholar who received his entire education in Taiwan. Enjoy the laughs, the tears that he has prepared for all students in his economics courses, where economics can be both fun and practical.
第1周:优势判别与交易互利 - 共创双赢 Advantage & Trade – How to WIN WIN?
第2周:赛局理论的策略思考 - 以其人之道还治其人之身 Game theory & Strategy thinking – tit for tat
第3周:生产与成本 - 两害相权取其轻 Produce & Cost – How to balance and choice?
第4周:消息、不确定性与前景理论 – 人有旦夕祸福 (1) Information, Uncertainty, and Prospect Theory - Good luck or bad luck (1)
第5周:消息、不确定性与前景理论 – 人有旦夕祸福 (2) Information, Uncertainty, and Prospect Theory - Good luck or bad luck (2)
第6周:货币与金融原理 – 问天下钱为何物 (1) Currency & Financial principles - Money makes the mare to go (1)
第7周:货币与金融原理 – 问天下钱为何物 (2) / Currency & Financial principles - Money makes the mare to go (2)
第8周:货币与金融原理 – 问天下钱为何物 (3) Currency & Financial principles - Money makes the mare to go (3)
This course introduces five economic concepts that are considered most important to beginners by Nobel Economics Prize laureates. Economic theories are explained through examples from everyday life in order to assist students who are taking their first step into the field of economics. Students who already have taken other economic courses will have an opportunity to learn these western economic theories from an eastern perspective.
This course integrates Chinese cultures and mainstream teaching materials recognized by schools across the world, in order to help students build a more diversified and creative way of thinking. Through case studies, problem solving, and performance evaluations, students are expected to apply these economic theories into everyday life. In addition, this course refers to the work from previous students to provide more examples and inspirations for online students.
In addition, online discussions with the lecturer and teaching assistant are available to students with more possible learning methods, improve overall learning efficiency, and expand students’ horizons even more.
The course consists of five units. A single unit contains several lecture videos with English subtitles (about 10-15 minutes each). Students may arrange their learning schedules based on personal needs. The videos can be replayed, paused, or fast forwarded. A discussion forum is available for students to discuss questions with the lecturer or teaching assistant. There will be a short quiz for each unit, as well as mid-term and final exams.
隨堂測驗：20 % * 5
Quiz: 20% * 5
1. Principles of Economics, N. Gregory Mankiw
2. Economics, Michael Parkin
3. Economics, Paul Krugman and Robin Wells